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Before we start sending the search engines to your website, we have to make sure they will like
what they see! You can build a website that is fully functional and informational to your users, but

appears to be nothing to a search engine. If this is the case, your site will never get good search
engine rankings. But don't worry, we'll take care of that soon!

In order to optimize anything, you must first have a goal. The main goal is to get better search

engine listings... but for what? The main benefit of researching your keywords, is that it may be a
lot easier to dominate the search engine for one major keyword than another, saving you a lot of
time and making your business profitable quicker. Another huge benefit, is that good keywords
drastically increase conversion rates (which means more sales!)

Google Adwords has a great free online tool for researching keywords that is very easy to use. It will
tell you very useful information about your keywords, search volume, and your competition, plus it
will suggest other related keywords that may help you choose the perfect match for your website.

Step 1: Direct your internet browser to: https://adwords.google.com/select/KeywordToolExternal

Step 2: Enter your main keyword or keyphrase in the box provided, and click the "Search" button.

Step 3: In the left column, look for “Match Types” - uncheck “Broad” and check “Exact” -this will give you
a more accurate representation of your direct competition.

Step 4: On this page, you will see a list of Suggested Keywords*, their Advertiser Competition**,
Local Search Volume***, and Global Monthly Search Volume****.

* Suggested Keywords - this is a list of related keywords, sorted by relevance (most relevant
at the top). Keep in mind, this is not always perfect, so make sure you check the terms and
are sure that they are related to your site.