Page 6 - MEDIA FOLDER WEF MAR 2018-converted_Classical

DETAILED PROCEDURE FOR MEDIA COVERAGE OF ANY EVENT

Pre Event Preparation/ Task

1. From D-3, try calling and get in touch with all media pers and info them in
regards to the conduct of the event.

2. On D-2/D-1 send invitation in form of Whatsapp msg to all media pers and
confirm their arr for the event.

3. Incase of any pre event media release, write up of the same needs to be
disseminated timely 72 hrs before the event to all media pers.

4. The same media/ press release of the event to be flashed at least 24/ 48 hrs
before of the event.

5. All media pers should be info in adv about sending across their published
coverage from the newspaper on D-1 day.

6. After receiving the media cutting/ clips/ published reports, the same needs to
be sent immediately to EDP cell for collation at one place.

Event Day Preparation/Task
1. On the D day morning take confirmation about the presence of media pers
arriving for the event and if possible arrange and coord their tpt to the event loc.

2. Disseminate the write up incl good quality selected photographs to all media
pers for the press release incl AR/Army channel through Whatsapp & e-mail
immediately after the event.

3. Maint and extend good link, liaison with the media persons during the event.
4. Before leaving the event loc remind once again the media pers to send across
the published press releases next day morning on Whatsapp/ incl the links for news
channels wherever published.

5. Spk to G2 Media EC and Def Pro Imphal either on Tele/ Whatsapp to confirm
abt the publicity of the event on AR/ARMY channel.

Post Event Day Task

1. From 0600 hrs D+1 day start taking feedback from all media reporters.

2. Check online about e-publication of the event and TV newspaper. (Download
android apps like Manipur Newspapers-All Imphal News, Manipuri Newspapers,
Manipur News corner, e newspaper of the Manipur to get access to e- news
publications).

3. Download & clip news videos published and send across all press release to
EDP Cell for collation & formatting at one place.
4. Compile all press releases by 1000hrs and put up the complete feedback
report to Comdt by 1100hrs and further to Sect HQ.

5. Convey regards and Thanks to all media pers who made the event
successfully published on media and maint good link/ liaison with them for future
events.