Page 7 - MEDIA FOLDER WEF MAR 2018-converted_Classical

STEP BY STEP PROCEDURE FOR EVENT PRESS RELEASE

Step 1 Detailed plg of the event incl Chief Guest/ Venue/ Date/ Timing/
Conduct to be info to the media pers.

Step 2 Approved write up for the event excl the photos to be ready by D-1 for
dissemination to all Media Agency and to be kept ready with EDP cell at one loc for
further dissemination .

Step 3 By D-2/D-1 invitation to all Media pers incl Def Pro and Civil Media to
be sent in adv in regards to the conduct of the event

Step 4 On D-1 take confirmation about the presence of all media pers at the
event loc and if reqd coord tpt for them to the event loc.

Step 5 Create good link liaison and extend media relationship on D Day .

Step 6 Disseminate event write up with all media pers and also provide good
quality photos of the event.

Step 7 Immediately after the event sent related good quality photos to EDP
Cell along with write up to further disseminate on AR/ Army channel to get published
of Facebook/ Tweeter website through e-mail.

Step 8 On D+1 day, after the event take confirmation from all media pers on
the press release.

Step 9 Start collecting press release either on Whatsapp or from local daily
newspaper by sending DR.

Step 10 Check out from list of papers, both from State, Vernacular, TV News
channel online to get electronic media/ press release/ e-papers.

Step 11 Collect all press release and send to EDP Cell to prepare Media
coverage report of the event.

Step 12 After vetting the complete feedback report of the event incl media the
same report to be fwd to Sect HQ.