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Panel Sessions

IDETC/CIE/AM3D

DFMLC PANEL MSNDC PANEL
Tuesday, August 23 Date: Tuesday, August 23
Time: 9:00am–10:40am Time: 4:00pm–5:40pm
Location: 207A, Meeting Level Location: 208B, Meeting Level
DFMLC 12-1 Design for the Circular Economy (Special Panel Session) MSNDC 21-1 Learning from Each Other: How Newton’s Laws Can
Help the Entertainment Industry, and How Computer Graphics Can
Organizer: Sara Behdad, University of Buffalo, NY, USA Improve Engineering Designs
Email: sarabehd@buffalo.edu
Organizer: Dan Negrut, University of Wisconsin–Madison, Madison, WI,
United States
Co-Organizer: Qing Wang, Durham University, UK
Email: Qing.wang@durham.ac.uk
Description: This year’s MSNDC panel, “Learning from each other: how
Newton’s Laws can help the entertainment industry, and how computer
Panelists: Willie Cade, CEO of PC Rebuilders and Recyclers, USA; Scott graphics can improve engineering designs,” will provide the opportunity
Nadler, The US Business Counsel for Sustainable Development, USA; for an informal discussion in which the three MSNDC keynote speakers
Cheryl Coleman, EPA, USA; Linda Newnes, University of Bath, UK – Professor Olivier Bauchau (University of Maryland), Dr. Rasmus Tamstorf
(Disney), and Erwin Coumans (Google) – will be joined by Dr. Radu Serban
Description: The performance of our electronic products depends on of University of Wisconsin-Madison, formerly involved in game develop-
many rare and depleting materials, which are critical and have an unsure ment himself, for a conversation on the idea of cross-pollination between
future supply. ‘Circular economy’ (re-use, repair, and recycling) has been the entertainment industry and the field of computational dynamics.
suggested as a possible strategy to secure that supply as we move into an
increasingly resource-constrained world. Although a circular economy
originated over the past 25 years, so far the current practices, mainly run
by manufactures, recyclers and governmental agencies, do not succeed
sufficiently in closing the loops and making the most out of limited Earth’s
resources. Traditional views to the circular economy, including many of
those in the design for X domain, largely focus on improvement of
end-of-life recovery activities such as disassembly, remanufacturing and
recycling, but fail to comprehensively consider the complete product
lifespan, and the business opportunities that exist early on at the end-of-
use stage. The industry experts will discuss challenges for moving toward
the circular economy concept and new approaches that help extract the
actual value that still is embedded in products. Appropriate design
strategies such as design for ease of repair and design for consumer’s
behavior change that can bring deep business implications in a circular
economy will be discussed.

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