Page 11 - PowerPoint Presentation

As executive vice president and general manager of ESPN+,
Russell Wolff is responsible for leadership, management and
oversight of all aspects of ESPN+, the industry-leading multi-sport,
direct-to-consumer streaming service from The Walt Disney
Company’s Direct-to-Consumer and International (DTCI) segment
and ESPN.

In the role, Wolff works with the leadership teams at DTCI and
ESPN to drive the ESPN+ business and grow its subscriber base.
Wolff drives the collaboration across programming, product
development, technology, content, finance and marketing teams in
RUSSELL both business segments. He also works closely with teams in both
DTCI and ESPN on the overall management and
WOLFF commercialization of ESPN-branded digital products globally.

ESPN+ is a foundational piece of The Walt Disney Company’s
EVP & strategy to develop more direct relationships with consumers and
General provide them with the entertainment and sports content they want
most, with greater choice, personalization and convenience than
Manager, ever before. Launched in April 2018, ESPN+ reached 2 million
ESPN+ subscribers in less than a year and offers fans more than 10,000
live events, acclaimed original programming and an on-demand
library.

Under Wolff’s leadership and direction, ESPN+ delivers a robust
programming lineup to fans, including exclusive MLB, NHL, UFC
and Top Rank Boxing events, domestic and international soccer,
college sports, grand slam tennis, rugby, cricket and more, as well
as acclaimed series featuring some of the biggest names in
sports, exclusive studio shows, the full library of ESPN’s award-
winning 30 for 30 films and premium editorial content. Sports fans
subscribe to ESPN+ for just $4.99 a month (or $49.99 per year). It
is available as an integrated part of the ESPN App (on mobile and
connected devices) and ESPN.com.

Prior to his current role, Wolff served as executive vice president
and managing director, ESPN International, where he was
responsible for overseeing all aspects of ESPN’s international
businesses, which included networks reaching more than 60
countries and territories across all seven continents and a global
digital media portfolio, which included more than a dozen editions
of ESPN.com and the ESPN app, ESPNCricinfo, several ESPN-
branded streaming platforms and multiple other digital initiatives.
In 2016, Wolff also added oversight of ESPN’s U.S. Hispanic
business initiatives, including ESPN Deportes television, one of
the leading Spanish-language sports cable networks serving
Hispanics in the U.S.

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