Page 8 - PowerPoint Presentation

Lori LeBas was named senior vice president, affiliate marketing
and operations for the company’s affiliate sales and marketing
division in September 2018, adding leadership for affiliate
marketing to her operational responsibilities. She is accountable
for the marketing impact on the growth and success of the Disney
and ESPN Media Networks businesses including cable networks,
broadband, video on demand, pay per view and all emerging
media businesses plus director to consumer platform partner
marketing.

She assumed leadership of affiliate partnership development and
LORI operations for the company’s affiliate sales and marketing division
in October 2015. Her responsibilities include leading technical and
LEBAS operational projects advancing the content distribution business
and managing engagement across The Walt Disney Company and
with distribution partners on product integration and existing
SVP, service expansion including adoption and engagement of live

Affiliate Partnership streaming products, video on demand and newly developed
Development products. She leads creation of cross-functional business
& Operations requirements for new products and all project management efforts
and oversight of all post- sales processes for content distribution
for all platforms.

Prior to her current role, LeBas was senior vice president, strategy
and business operations for the company’s sales and marketing
division overseeing global advertising sales operations team
responsible for all post-sales processes for television, digital and
magazine and oversight of the affiliate operations team
responsible for all post-sales processes for content distribution for
television and digital platforms. She provided financial support
and oversight for affiliate sales and marketing and ad sales and
operational support for research and marketing.

She was previously senior vice president, affiliate operations and
syndication sales overseeing ESPN syndication sales, and the
overall operations management of Disney and ESPN Networks
Affiliate Sales and Marketing. She was responsible for expenses,
revenues, capital forecasts and budgets. She also worked in
conjunction with ABC CNG Finance and ESPN Finance.
Previously, LeBas was vice president, business planning and
syndication sales, and was responsible for overseeing and
developing ESPN’s network affiliation agreements, affiliate
agreements for new products and services, forecast and
budgeting, as well as management reporting, regulatory
compliance and ESPN networks’ transport activity.

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