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As president of Advertising Sales for the Walt Disney Company,
Rita Ferro leads advertising sales for the Company's
entertainment, news, sports and kids linear and digital TV and
Radio businesses (ABC Entertainment, ABC Daytime and ABC
News; Disney Channel, Disney XD, Disney Junior, Radio Disney;
Freeform, FX Networks, National Geographic Networks) and the
ESPN portfolio which includes ESPN’s domestic networks, ESPN
on ABC, ESPN.com, ESPN3, ESPN Radio, ESPN International,
ESPN+ and ESPN Mobile. She also leads the integrated sales
team for the Disney Digital Network, the Company’s online, mobile
and social offerings. Additionally, Ferro directs National TV Ad
RITA Sales for ABC’s eight owned local TV stations. She has been in
this role since September 2018.
FERRO
Ferro previously served as president, Disney|ABC advertising
sales and marketing where she oversaw all advertising sales,
President, marketing functions and ad revenue-generation strategies for the

Advertising Sales company’s entertainment, news and kids and family linear
Direct-to-Consumer and digital TV and radio businesses, including ABC Entertainment,
& International ABC Daytime, ABC News, Disney Channel, Disney XD, Disney
Junior, Radio Disney and Freeform. She also led the integrated
sales team for the Disney Digital Network (DDN), The Walt Disney
Company’s online, mobile and social offerings.

Among her many industry honors, Ferro was named to Variety’s
2018 Power of Women New York Impact list, honoring women
across all aspects of the entertainment industry who are making
an impact; in 2017, she recognized to The Hollywood Reporter’s
Women in Entertainment Power 100, in addition to being featured
on AdvertisingAge’s Women to Watch power list, which celebrates
the most powerful women in advertising. In 2015, Ferro was
selected as part of Multichannel News’ Wonder Women
— “Women to Watch,” and for seven consecutive years (2012-18),
Ferro has been named one of the Most Powerful and Influential
Latinos by the Imagen Foundation. Most recently, The Mayor of
New York City, Bill de Blasio and the Mayor’s Office of Media
and Entertainment (MOME) Commissioner, Julie Menin appointed
Ferro to the Latin Media and Entertainment Commission (LMEC)
in efforts to cultivate the next generation of New York City-based
Latinx media and entertainment professionals; promote enhanced
Spanish language content on mainstream and emerging media
platforms; attract and retain major Latinx media events in New
York City; and expand the audience for premier Latinx cultural
content in New York City.

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