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As EVP and general manager of ESPN+, Russell Wolff is
responsible for leadership, management and oversight of all
aspects of ESPN+, the industry-leading multi-sport, direct-to-
consumer streaming service from The Walt Disney Company’s
Direct-to-Consumer and International (DTCI) segment and ESPN.
In the role, Wolff works with the leadership teams at DTCI and
ESPN to drive the ESPN+ business and grow its subscriber base.
Wolff drives the collaboration across programming, product
development, technology, content, finance and marketing teams in
both business segments. He also works closely with teams in both
RUSSELL DTCI and ESPN on the overall management and
commercialization of ESPN-branded digital products globally.
WOLFF
Prior to his current role, Wolff served as EVP and managing
director, ESPN International, where he was responsible for
EVP & overseeing all aspects of ESPN’s international businesses, which
General included networks reaching more than 60 countries and territories
across all seven continents and a global digital media portfolio,
Manager, which included more than a dozen editions of ESPN.com and the
ESPN+ ESPN app, ESPNCricinfo, several ESPN-branded streaming
platforms and multiple other digital initiatives. In 2016, Wolff also
added oversight of ESPN’s U.S. Hispanic business initiatives,
including ESPN Deportes television, one of the leading Spanish-
language sports cable networks serving Hispanics in the U.S.
Wolff led the company in developing innovative partnerships with
key players in China, India and the UK, as well as playing an
instrumental role in ESPN’s growth in Latin America — helping it
become a leading multimedia business that includes 13 television
networks, digital media, a diverse portfolio of sports programming
and offices in Argentina, Brazil, Colombia and Mexico.
Since 2014, Wolff has also guided ESPN’s programming and
multimedia relationship with Special Olympics, including multiyear,
multimedia deals for coverage of the the 2015 Special Olympics
World Games in Los Angeles, the 2017 World Winter Games in
Austria, the 2018 US Games in Seattle and the 2019 World
Games in Abu Dhabi.
Wolff first joined ESPN in 1997 as VP of ESPN international,
managing the company’s business interests in the Pacific Rim. In
1998, he joined ESPN Star Sports, as VP of programming and
event management and was later promoted to SVP. Wolff returned
to ESPN in 2000 as SVP to manage programming, marketing, and
the company’s businesses in Asia, Europe, the Middle East, and
Africa.
Wolff graduated from Dartmouth College with an A.B. degree in
1989, but later returned and received his M.B.A. from the Amos
Tuck School of Business Administration. 8