Page 7 - DTCI Mentor Bios Burbank

As president of Content & Marketing for Disney’s upcoming
streaming service Disney+, Ricky Strauss is responsible for
developing the strategic content vision for the service, overseeing
development of the service’s original programming slate,
production partnerships and content acquisitions.

Working in collaboration with external production entities as well
as content groups across The Walt Disney Company that are
developing and producing original content exclusively for the
service (including The Walt Disney Studios, Walt Disney
Television, Disney Digital Media, Pixar Animation, Marvel
RICKY Entertainment, and Lucasfilm), Strauss has creative oversight and
execution of the service’s portfolio of high-quality feature films,
STRAUSS episodic series and short-form content. Additionally, Strauss is
responsible for all facets of content marketing for the service
which is scheduled to launch in late 2019.
President,

Content & Marketing, Strauss previously served as president of marketing for The Walt
Disney+ Disney Studios, overseeing the Studios' global marketing strategy
encompassing creative, media, digital, promotions, publicity,
Direct-to-Consumer
& International research and synergy across all distribution channels for motion
pictures released under the Disney, Walt Disney Animation
Studios, Pixar Animation Studios, Marvel Studios and Lucasfilm
banners.

Blockbuster films that Disney delivered under Strauss' tenure
include “Star Wars: The Force Awakens,” for which Strauss was
named Marketer of the Year by Advertising Age; “Rogue One: A
Star Wars Story”; Marvel's “The Avengers,” “Captain America: Civil
War,” and “Guardians of the Galaxy”; Disney's “The Jungle Book,”
“Cinderella,” “Maleficent,” and “Beauty and the Beast”; Walt
Disney Animation Studios' “Frozen,” “Zootopia,” and “Moana”; and
Disney•Pixar's “Incredibles 2,” “Finding Dory” and “Inside Out.”

A 30-year entertainment industry veteran, Strauss joined Disney in
January 2012 after seven years as president of Participant Media,
where he oversaw the company’s marketing, production, and
acquisition for a broad range of socially relevant and commercially
viable films, television programming and publishing efforts.

Prior to joining Participant, Strauss founded Sony-based Ricochet
Entertainment. He previously spent 16 years at Sony, where he
served as a senior marketing executive (Columbia/TriStar
Pictures) and later as senior vice president of production.

Strauss attended the University of Vermont, graduating Phi Beta
Kappa (cum laude) with a Bachelor of Arts in English and theater.

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