Page 175 - Foundations of Marketing

142 Part 2 | Marketing Research and Target Markets

14 Philip Kotler and Kevin Keller, Marketing Feature Notes Business, December 7, 2011, www.bizjournals
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Individuals,” Bicycle Retailer and Industry News, in Canton, Other Midwest Stores,” CBS Detroit, d Based on information in Richard Nieva,
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.com ; “Accell Group Stops Raleigh Production Bloomberg Businessweek , November 23, 2011, Continues Turnaround in Q2,” Salt Lake City
in Canada,” Bike Europe , January 15, 2013, www.businessweek.com ; “Ikea Installs Electric Car Tribune , August 16, 2011, www.sltrib.com ; “The
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