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Pricing Concepts and Management | Chapter 12 357

Disruptive Innovation,” Bloomberg Businessweek , c Based on information in “Fewer Plastic Shopping d Based on information in Christina Couch, “Bonus
April 10, 2012, www.businessweek.com; “Blade Bags Handed Out,” Canadian Press , January 3, 2011, or Bogus: Who Pays for Rewards Credit Cards?” Fox
Runners: Shaving Start-Ups,” Economist , March 31, www.cbc.ca/news; Kate Galbraith, “Should Plastic Business , February 20, 2012, www.foxbusiness.com;
2012, 77; Gustavo Vieira, “Shaving Sticker Shock Bags Be Banned?” The New York Times , February 8, Rafi Mohammed, “Should You Offer Different Prices
Off Razors,” Maclean’s , March 26, 2012, 67; Scott 2012, www.nytimes.com; William Yardley, “Seattle for Cash and Credit?” Harvard Business Review ,
Cendrowski, “How Long Does a Razor Really Bans Plastic Bags, and Sets a Charge for Paper,” The July 27, 2011, www.hbr.org; Halah Touryalai, “Cash
Last? Gillette Comes Clean,” Fortune , June 7, New York Times , December 20, 2011, www.nytimes or Credit at the Pump? The Choice Is Costing You,”
2012, http://management.fortune.cnn.com; Emily .com; “Demand for Carry Bags Dips After Extra Forbes , October 21, 2011, www.forbes.com .
Glazer, “A David and Gillette Story,” Wall Street Charges,” The Times of India , July 20, 2011, http://
Journal , April 12, 2012, www.wsj.com . articles.timesofindia.indiatimes.com .

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