Page 392 - Foundations of Marketing

Distribution Decisions

Developing products that satisfy customers is important,

but it is not sufficient to guarantee a successful marketing 13: Marketing Channels
and Supply-Chain
strategy. Products must also be available in adequate
Management
quantities in accessible locations at the times when 14: Retailing, Direct

customers desire them. PART 5 deals with the distribution Marketing, and
Wholesaling
of products and the marketing channels and institutions

that help to make products available. CHAPTER 13

discusses supply-chain management, marketing channels,
and the decisions and activities associated with the

physical distribution of products, such as order processing,

materials handling, warehousing, inventory management,
and transportation. CHAPTER 14 explores retailing and

wholesaling, including types of retailers and wholesalers,

direct marketing and selling, and strategic retailing issues.

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