Page 85 - Foundations of Marketing

52 Part 1 | Strategic Marketing and Its Environment

7 Tess Stynes, “Google, Microsoft Increase U.S. 15 Jennifer Valentino-Devries and Jeremy Singer- b Based on information in Todd Woody, “GE’s
Search Market Shares in November,” NASDAQ, Vine, “They Know What You’re Shopping For,” New Ecomagination Chief: Green Tech
December 12, 2012, www.nasdaq.com/article/ Wall Street Journal , December 7, 2012, http:// Innovation Goes Global,” Forbes , May 3, 2011,
comscore-google-microsoft-increase-us-search- online.wsj.com/article/SB1000142412788732 www.forbes.com; Kate Maddox, “’B to B’
market-shares-in-november-20121212-01189#. 4784404578143144132736214.html (accessed Names GE’s Boff Digital Marketer of the Year,”
UO-Ni3djGoM . January 14, 2013). BtoB, October 3, 2011, 3; “GE’s Ecomagination
Challenge Phase Two to Focus on Eco-Home
8 Robert D. Buzzell, “The PIMS Program of 16 Clint Boulton, “H-P Using Its Analytics Software
Technology,” TechCrunch, January 7, 2011,
Strategy Research: A Retrospective Appraisal,” to Grow Sales,” Wall Street Journal , January 11,
www.techcrunch.com; Kerry A. Dolan, “Yves
Journal of Business Research 57 (2004): 478–483. 2013, http://blogs.wsj.com/cio/2013/01/11/h-
Behar’s Latest Design: GE’s WattStation,”
p-using-its-analytics-software-to-grow-sales/
9 Sarah E. Needleman and Craig Bensinger, “Small Forbes , July 13, 2010, www.forbes.com ;
(accessed January 15, 2013).
Businesses are Finding an Unlikely Banker:
www.ecomagination.com .
Amazon,” Wall Street Journal , October 4, 2012, 17 Bazaarvoice, www.bazaarvoice.com (accessed
c Based on information in Dhanya Skariachan and
http://online.wsj.com/article/SB10000872396390 January 13, 2013).
Phil Wahba, “Home Depot, Walmart, Grocers
443493304578034103049644978.html (accessed 18 Joel Rose, “White Rock Beverages Still Thirsty
January 11, 2013). After 140 Years,” NPR, December 5, 2011, www Get Boost from Irene,” Reuters, August 26, 2011,
www.reuters.com; John Hamilton, “Big-Box
10 Derek F. Abell, “Strategic Windows,” Journal of .npr.org; “After 140 Years, White Rock Still Stores’ Hurricane Prep Starts Early,” NPR,
Marketing (July 1978): 21. Solid,” BevNet, July 6, 2011, BevNET.com ; White August 26, 2011, www.npr.org; J. Cashman,
Rock, www.whiterockbeverages.com; “Creative
11 Joan E. Solsman, “Best Buy Shares Rally on “Generators, Batteries Big Sellers Ahead of
Beverage Merchandising,” Creative Beverage,
Holiday Sales,” Wall Street Journal , January 11, Irene,” New England Post , August 27, 2011,
April/May 2005, www.creativemag.com; PR
2013, http://online.wsj.com/article/SB1000142412 www.newenglandpost.com; “Snow Disrupts
Newswire, “Coca-Cola’s Santa Claus: Not the Real
7887323442804578235402334803068.html . Package Pickup, Delivery in Oklahoma,”
Thing!” PR News Online, December 15, 2006,
12 Norihiko Shirouzu, “Toyota’s Misfire in China www.prnewsonline.com; Patricia Olsen, “At the Oklahoman , February 2, 2011, http://newsok.
Offers Lesson in Local Market Savvy,” Wall Helm: Larry Bodkin,” Family Business Magazine , com; Arielle Kass, “Georgia Companies Prepared
for Hurricane Well in Advance,” Atlanta Journal
Street Journal , October 29, 2012, www.nytimes. May-June 2012, www.familybusinessmagazine. Constitution , August 26, 2011, www.ajc.com/
com/2012/10/30/business/global/toyotas-misfire- com (accessed January 16, 2013). business .
in-china-offers-lesson-in-local-market-savvy.html
(accessed January 11, 2013). Feature Notes d Robb Mandelbaum, “What Big Companies Get
from Helping Small Companies,” New York Times ,
13 Claire Cain Miller, “Mobile Apps Drive Rapid
a Based on information in Bill Vlasic, “2 Makers November 26, 2012, www.nytimes.com; Robb
Changes in Searches,” New York Times , January 7,
Press the Case for Electric Cars,” New York Times , Mandelbaum, “Making Small Business a Cause,”
2013, www.nytimes.com/2013/01/08/business/
January 15, 2013, www.nytimes.com; Matthew New York Times , November 14, 2012, www.
mobile-apps-drive-rapid-changes-in-search-
Boyle, “Unilever Wants to Be America’s Ice Cream nytimes.com; Jay Goltz, “Speed Counseling for
technology.html .
King,” Bloomberg Businessweek , August 23, 2012, Struggling Business Owners,” New York Times ,
14 Ellen Byron, “A Truce in the Chore Wars,” Wall www.businessweek.com; “Struggling Sales of Cars August 2, 2012, www.nytimes.com (accessed
Street Journal , December 4, 2012, http://online. Like the Chevrolet Volt, Nissan Leaf Show Weakness January 17, 2013).
wsj.com/article/SB1000142412788732340190457 in Electric Vehicle Market,” New York Daily News ,
8157500316162398.html October 9, 2012, www.nydailynews.com .

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