Page 357 - Business Principles and Management
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Unit 4




                                                 FIGURE 13-10 In a line-and-staff organization, staff specialists are
                                                 available to provide needed advice and assistance to line managers.


                                                                               President





                                                       Production                Sales
                                                        Manager                Manager                Controller




                                                       Advertising             Assistant              Marketing
                                                       Specialist            Sales Manager        Research Specialist




                                                                   Branch A                Branch B
                                                                   Manager                 Manager




                                                                    Sales                   Sales
                                                                Representatives         Representatives


                                                           Line Authority
                                                           Staff Advice



                                                one functional area. It is difficult to develop an organizational chart for this type
                                                of organization because it changes regularly. Typically, the company prepares an
                                                organization chart for each project, so that employees know the current project
                                                structure and the management and employee relationships. The company prepares
                                                a new chart when that project ends and a new one begins.
                  Teamwork tip                  agencies, and construction companies, but it is being considered by other
                                                   The matrix organization is used successfully in research firms, advertising

                                                types of businesses as well because it provides flexibility and allows for rapid
                                                change. This structure uses the specific skills of managers and employees as
                  Most teams go through stages  effectively as possible by bringing together people with the right skills for each
                  before coming together as     project. When employees are given new project assignments, managers must
                  an effective unit to achieve  be careful to define authority and responsibility so as not to violate unity of
                  organizational goals. It is   command.
                  not easy to move from the
                  individual actions required   TEAM ORGANIZATION
                  in traditional organizations
                  to effective teamwork. Like   The newest type of organization structure is known as team organization. A
                  good sports teams, organiza-  team organization divides employees into permanent work teams. The teams
                  tions must provide team train-  have responsibility and authority for important business activities with lim-
                  ing and give teams time to    ited management control over their daily work. Teams often have team lead-
                  practice and improve.         ers who are likely to be experienced employees rather than managers. Team





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