Page 717 - Business Principles and Management
P. 717

Glossary



                  procedure A list of steps to be followed  property tax A levy on material goods  researching Studying buyer interests and
                  for performing certain work.      owned.                            needs, testing products, and gathering
                  process improvement Efforts to increase  proportional tax (flat tax) Tax rate that  facts needed to make good marketing
                  the effectiveness and efficiency of specific  remains the same regardless of the  decisions.
                  business operations.              amount on which the tax is imposed.  responsibility The obligation to do an
                  producer Anyone who aids in creating   proprietor The owner-manager of a  assigned task.
                  a utility.                        business.                         responsiveness SERVQUAL dimension;
                  product All attributes that customers re-  prospectus A formal summary of the  the willingness to help customers and
                  ceive in exchange for the purchase price.  chief features of the business and its  provide prompt service.
                  product assortment The complete set of  stock offering.             retailers Businesses that sell directly to
                  all products a business offers to a market.  proxy A written authorization for some-  final consumers.
                  product development Process of creating  one to vote on behalf of the person  retained earnings Profits that are put
                  or improving a product or service.  signing the proxy.              aside to run a business.
                  product life cycle The four stages of  public franchise A contract that permits  revolving credit A credit plan that
                  sales and profit performance through  a person or organization to use public  combines the features of regular
                  which all brands of a product progress.  property for private profit.  charge credit and installment credit.
                  product life cycle theory Theory that  pure research Research done without a  reward power Power based on the
                  companies look for new markets when  specific product in mind.      ability to control resources, rewards,
                  products are in the maturity and decline                            and punishments.
                  stages of the product life cycle.  Q                                risk taking Assuming the risk of losses
                  product line A group of similar prod-                               that may occur from fire, theft, damage,
                  ucts with obvious variations in the  quality standard Describes expected con-  or other circumstances.
                  design and quality to meet the needs   sistency in production or performance.  Rust Belt The north central and
                  of distinct customer groups.      quantity discount Discount used by   northeastern states where major
                  production Making a product or pro-  sellers to encourage customers to buy   manufacturing centers were once
                  viding a service.                 in large quantities.              dominant.
                  production oriented Term referring to  quantity standard Establishes the
                  businesses that emphasize decisions  expected amount of work to be  S
                  about what and how to produce and  completed.
                  then how to sell the products.    quasi-public corporation A business  salary Compensation paid on a basis
                  production scheduling Identifying the  that is important but lacks the profit  other than hourly, such as weekly
                  steps required in a manufacturing  potential to attract private investors   or monthly.
                  process, the time required to complete  and is often operated by local, state,   sales budget A forecast of the sales for
                  each step, and the sequence of the steps.  or federal government.   a month, a few months, or a year.
                  productivity Producing the largest quan-  quotas Limits placed on the quantity   sales oriented Term referring to busi-
                  tity in the least time by using efficient  or value of units permitted to enter a  nesses that emphasize distribution and
                  methods and modern equipment.     country.                          promotion to sell their products.
                  profit the incentive, as well as the reward,                        sales promotions Any promotional
                  for producing goods and services.  R                                activities other than advertising and
                  profit-sharing plan A benefit plan that                             personal selling intended to motivate
                  pays employees a small percentage   real property tax A tax levied on land  customers to buy.
                  of the company’s profits at the end   and buildings.                sales tax A tax levied on the retail price
                  of the year.                      recession A decline in the GDP that  of goods and services at the time they
                                                    continues for six months or more.  are sold.
                  progressive tax Tax based on the ability
                  to pay.                           recycling The reuse of products or prod-  sanctions A milder form of embargo
                                                    uct packaging whenever possible.  that bans specific business ties with a
                  promissory note An unconditional
                  written promise to pay a certain sum   regressive tax Taxation wherein the  foreign country.
                  of money, at a particular time or on  actual tax rate decreases as the taxable  savings account An account that allows
                  demand, to the order of one who has  amount increases.              the customer to make deposits, earn
                  obtained the note.                reliability SERVQUAL dimension; the  interest, and make withdrawals at any
                  promotion (1) Providing information to  ability to perform the promised service  time without financial penalties.
                  consumers that will assist them in mak-  dependably and accurately.  savings bonds Non-negotiable securities
                  ing a decision to purchase a product or  repetitive production Manufacturing  sold by the U.S.Treasury in small
                  service. (2) The advancement of an em-  process in which the same thing is  denominations to individual investors.
                  ployee within a company to a position  done over and over to produce a   schedule A time plan for reaching
                  with more authority and responsibility.  product.                   objectives.


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