Page 370 - Using MIS

MyMISLab ™

Improve Your “Where do they live? The racers, I mean. Where are they? Are they clustered
Grade! geographically? I mean, we don’t want to send the name of a trainer in Minneapolis to
Over 10 million students someone living in San Diego.”
improved their results using “Well, we could ask them for their address when they sign up for the event?”
the Pearson MyLabs. “Yeah, maybe, justify it by saying we need it for some sort of map we could
Visit mymislab.com for display. They might like that. But I hate to ask them for anything that distracts them
simulations, tutorials, and from the races.”
end-of-chapter problems. “We could use their connection IP addresses. That would tell us where the bikes
are that they’re using . . . might not be where they live, though.”
“I don’t mean where they sleep; I mean where they work out. That would do.”
“What if they’re traveling?”
“I don’t care . . . most people won’t be. I’m not quite sure what I want, and I know
that drives you crazy.”
“It does for operational things; it’s typical for BI.”
“What’s BI?”
“Business intelligence. Data analysis, where you don’t
know the second question to ask until you see the answer to
“Data analysis, the first one.”
where you “Yeah. That’s it exactly! That’s where I am right now.”
“Suppose we start with this. I’ll sample a bunch of
don’t know the our data, maybe 5,000 racers, and locate them with the
second question connection IP. Then I’ll give it to you in an Excel pivot table.”
to ask until you “Yeah, so what?”
“Well, then you can look at it by state, city, and ZIP code
see the answer and see what we’ve got.”
to the first one.” “How come you’re not asking me for budget?”

“I might, but this part is easy. We’ve got the data, and I
Source: Bizoo_n/iStock/Thinkstock/Getty Images
can deliver it with Excel. And I’ve got just one user: you. So
I don’t have to make the UI easy, write documentation, develop procedures, etcetera.
Besides, you’re a pretty smart user.”
“Thanks for the praise . . . ”

Study QueStionS

Q1 How do organizations use business intelligence (BI) systems?

Q2 What are the three primary activities in the BI process?
Q3 How do organizations use data warehouses and data marts to
acquire data?
Q4 How do organizations use reporting applications?
Q5 How do organizations use data mining applications?

Q6 How do organizations use BigData applications?
Q7 What is the role of knowledge management systems?
Q8 What are the alternatives for publishing BI?

Q9 2025?
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