Page 366 - Using MIS

334 Chapter 8 Social Media Information Systems

Because it is situated in the middle of a national forest, community social media. It wants you to provide advice and
Sedona is surrounded by hundreds of miles of hiking trails; it assistance to local businesses in the development of their
is possible to hike every day for a year and not use all the trails. social media sites, and it wants you to manage its own social
The area was home to Native Americans in the 12th and 13th media presence as well.
centuries, and there are numerous cliff dwellings and other
native sites nearby. Questions
As a relatively young modern city, Sedona does not
have the cultural history of Santa Fe or Taos, New Mexico. 8-10. Search Facebook for Sedona, Arizona. Examine a va-
Nonetheless, there is a burgeoning arts community centered riety of Sedona-area pages that you find. Using the
around Tlaquepaque, a 1980s-built shopping area modeled on knowledge of this chapter and your personal social
a Mexican city of the same name. media experience, evaluate these pages and list several
As with many tourist destinations, there are tensions. positive and negative features of each. Make sugges-
Pink Jeep Tours runs daily trips of raucous tourists past vor- tions on ways that they could be improved.
tices occupied by meditating spiritual practitioners. With its 8-11. Repeat question 8-10 for another social media pro-
Hollywood past, Sedona is home to many Los Angeles expa- vider. As of this writing, possibilities include Twitter,
triates, and at the local health food store, it’s possible to see LinkedIn, and Pinterest, but choose another social me-
50-something blond women wearing tight pants and jewel- dia provider if you wish.
studded, fresh-from-Rodeo-Drive sandals fighting for the last
pound of organic asparagus with aging male hippies shaking 8-12. The purpose of a Chamber of Commerce is to foster
their white-gray ponytails off the shoulders of their tie-dyed a healthy business climate for all of the businesses in
shirts. the community. Given that purpose, your answers to
The emerging arts community wants to be serious; the questions 8-10 and 8-11, and the knowledge of this
uptown jeep-riding tourists (see Figure 8-17) want to have chapter, develop a set of 7 to 10 guidelines for local
fun with four-wheel thrills and margaritas (we hope in that businesses to consider when developing their social
sequence). Hikers want to visit petroglyphs, while nature pre- media presence.
servers don’t want the locations of those sites to be known. 8-13. Sedona has quite a number of potentially conflict-
Those seeking spiritual guidance want enlightenment in si- ing community groups. Explain three ways that the
lence, while the locals want to shut out everyone, just as long, Chamber of Commerce can use social media to help
that is, as their property values increase at a steady pace, year manage conflict so as to maintain a healthy business
by year. Meanwhile, the Learjets and Citations fly in and out environment.
carrying who-knows-who Hollywood celebrity from her home
behind the walls of Seven Canyons Resort. And businesses in 8-14. Examine Figure 8-5, and state how the focus of each
town want to have reliable, year-round revenue and not too of the primary value chain activities pertains to the
much competition. Chamber of Commerce. If one does not pertain, ex-
Given all that, let’s suppose that the Sedona Chamber of plain why. In your answer, be clear about who the
Commerce has just hired you as its first-ever manager of Chamber’s customers are.

Figure 8-17
Pink Jeep Tours
Sources: © David Kroenke