Page 363 - Using MIS

Using Your Knowledge 331

key terMS and ConCeptS

Ad-blocking software 309 Enterprise social network (ESN) 316 Social media information system
Best practices 319 Folksonomy 317 (SMIS) 294
Business-to-business (B2B) 301 Freemium 309 Social media policy 319
Business-to-consumer (B2C) 301 Human capital 302 Social media providers 294
Capital 302 Influencer 305 Social networks 294
Communication channels 318 Key performance indicators Strength of a relationship 306
Communities 294 (KPI) 314 Success metrics 314
Communities of practice 294 Metrics 314 Use increases value 309
Competitive analysis 315 Monetize 308 User-generated content (UGC) 321
Connection data 298 Pay per click 309 Users 295
Content data 298 SLATES 317 Value of social capital 303
Conversion rate 312 Social capital 302 Vanity metrics 314
Crowdsourcing 301 Social CRM 300 Viral hook 296
Enterprise 2.0 317 Social media (SM) 294 Web 2.0 317

MyMISLab ™

Go to mymislab.com to complete the problems marked with this icon .

uSinG your knowledGe

8-1. Using the Facebook page of a company that you 8-3. Visit www.lie-nielsen.com or www.sephora.com. On
have “liked” (or would choose to), fill out the grid in the site you chose, find links to social networking
Figure 8-4. Strive to replace the phrases in that grid sites. In what ways are those sites sharing their social
with specific statements that pertain to Facebook, capital with you? In what ways are they attempting
the company you like, and you and users whom you to cause you to share your social capital with them?
know. For example, if you and your friends access Describe the business value of social networking to
Facebook using an Android phone, enter that spe- the business you chose.
cific device.
8-4. Visit www.intel.com/content/www/us/en/legal/intel-
8-2. Name a company for which you would like to work. social-media-guidelines.html. Explain why Intel’s so-
Using Figure 8-5 as a guide, describe, as specifically cial media guidelines might accomplish one or more
as you can, how that company could use social media of the common social media strategic goals listed in
in each of the areas listed below. Include community Figure 8-8.
type, specific focus, processes involved, risks, and any 8-5. Visit http://socialmediatoday.com/ralphpaglia/141903/
other observations. social-media-employee-policy-examples-over-
a. Sales and marketing 100-companies-and-organizations. Find an organiza-
b. Customer service tion with a very restricted employee SM policy. Name
c. Inbound logistics the organization, and explain why you find that policy
d. Outbound logistics restrictive. Does that policy cause you to feel positive,
e. Manufacturing and operations negative, or neutral about that company? Explain.
f. Human resources