Page 362 - Using MIS

330 Chapter 8 Social Media Information Systems

aCtive review

Use this Active Review to verify that you understand the ideas be measured for the four goals mentioned above. Describe the
and concepts that answer this chapter’s study questions. importance of making personal connections with users.

Q1 What is a social media information Q6 What is an enterprise social
system (SMIS)? network (ESN)?

Define social media, communities of practice, social media in- Define enterprise social network (ESN) and describe the pri-
formation systems, social media provider, and social networks. mary goal of an ESN. Define Web 2.0 and Enterprise 2.0.
Name and describe three SMIS organizational roles. Explain Explain each element of the SLATES model. Explain how
the elements of Figure 8-3. In your own words, explain the na- changes in communication channels have changed the way
ture of the five components of SMIS for each of the three SMIS organizations communicate with employees. Give an example
organizational roles. of how an ESN could benefit an organization. Define best prac-
tices and explain how the ESN implementation best practices
Q2 How do SMIS advance organizational listed in Figure 8-11 could improve adoption of the ESN.
strategy?
Q7 How can organizations address SMIS
Summarize how social media contributes to sales and market- security concerns?
ing, customer support, inbound logistics, outbound logistics,
manufacturing and operations, and human resources. Name SM Name and describe two sources of SM risk. Describe the pur-
risks for each activity. Define social CRM, and crowdsourcing. pose of an SM policy and summarize Intel’s guiding principles.
Describe an SM mistake, other than one in this text, and ex-
Q3 How do SMIS increase social capital? plain the wise response to it. Name four sources of problems of
UGC; name three possible responses and give the advantages
Define capital, human capital, and social capital. Explain and disadvantages of each. Explain how internal use of social
four ways that social capital adds value. Name three factors media can create risks to information security, organizational
that determine social capital and explain how “they are more liability, and employee productivity.
multiplicative than additive.” Define influencer and describe
how you could use social media to increase the number and Q8 2025?
strength of your social relationships.
Describe ways in which the use of social media is chang-
Q4 How do (some) companies earn ing today. Summarize possible management challenges when
revenue from social media? controlling employees in 2025. Describe the text’s suggested
response. How does the change in forms of address since the
Define monetize and describe why it’s difficult for social media 1960s indicate a change in the relationship of employees and
companies to generate revenue. Give examples of how social me- organizations to the business world? Explain the relationship
dia companies generate revenue from advertising and charging of the differences between crab and deer to this change.
for premium services. Define pay-per-click, conversion rate, and
freemium. Define ad blocking and explain how it hurts online using Your Knowledge
companies’ ability to generate revenue. Summarize how growth with priDe
in mobile devices affects revenue streams. Explain why concerns
about mobile devices limiting ad revenue are overreactions. This chapter has given you several important models for assess-
ing the PRIDE system’s social media program. You can apply
Q5 How do organizations develop an the components of SMIS to understand the commitment that
effective SMIS? Zev Friedman and developers must make. You can use organi-
zational strategy and social capital models to assess the desir-
Discuss why aligning the development of SMIS with the organi- ability of social media to companies that participate in PRIDE.
zation’s strategy is important. Describe the process of develop- You can also consider whether PRIDE might want to generate
ing an effective SMIS. List four common social media goals and revenue via a freemium model or by placing ads within the ap-
describe why they are important. Define metrics, success met- plication. You can help craft an effective social media strategy
rics, and vanity metrics and give examples of metrics that could for PRIDE and help Zev manage the risks of using social media.