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     176    Chapter 9  Small Group Communication
                            Communication         VIrTual GrOupS anD TeaMS
                            Choice point          Small groups and teams use a wide variety of channels. Often, interactions take place
                            Impression            face-to-face; this is the channel that probably comes to mind when you think of
                            Management            groups. But, a great deal of small group and team interaction takes place online,
                            You’ve been assigned to join a   among geographically separated members who communicate as a group via com-
                  team of four others to work on new account-  puter or phone connections—with Skype, LinkedIn, or Facebook, for example .
                  ing procedures. As the new member you   These virtual groups and teams serve both relationship and social purposes on the
                  want to be perceived as both likeable and
                  competent. Thinking back to the discussion   one hand (these are best thought of as small groups) and business and professional
                  of impression management strategies    purposes on the other (these are best thought of as teams).
                  (Chapter 2, pp. 42–46), what are some of   Perhaps the best example of virtual groups serving relationship purposes are
                  your communication choices for achieving   social networking sites, where friends interact in groups but may be separated by
                  the impression you want? What would you   classrooms or by oceans. And, increasingly, these social networking sites are being
                  say? What behaviors would you want to   used to perform business tasks as well—for finding jobs, conducting business, solv-
                  avoid?                          ing organizational problems, and conducting just about any kind of function that a
                                                  face-to-face group would serve.
                                               Business and professional purposes often are served by virtual teams. Some of these team
                                            members may be working at home; but increasingly, virtual teams consist of people who are
                                            in different work spaces, perhaps in different parts of an office building, perhaps in different
                                            countries.
                                               The same principles of effective group communication apply to all kinds of groups and
                                            teams, whether social or business, face-to-face or virtual (we’ll use the most inclusive term
                                            “small group” to refer to all types of groups). Whether you’re working on a team project with
                 For an interview on different types   colleagues in different countries, communicating with new friends on Facebook, or interacting
                 of meetings, see “Virtual and Face-
                 to-Face Meetings” at tcbdevito   face-to-face with your extended family, the principles discussed here will prove useful.
                 .blogspot.com. What do you see
                 as the advantages and disadvan-
                 tages of each type?        SMall GrOup STaGeS
                                            With knowledge of the various kinds of small groups, we can now look at how groups interact
                                            in the real world. Small group interaction develops in much the same way as a conversation.
                 Watch the Video            As in conversation (see Chapter 6), there are five stages: opening, feedforward, business,
                 “Conflict Management” at    feedback, and closing.
                 MyCommunicationLab
                                             ●  Opening. The opening period is usually a getting-acquainted time during which members
                                               introduce themselves and engage in small talk (e.g., “How was your weekend?” “Does
                                               anyone want coffee?”). Your objective here is to get comfortable with the group members.
                                             ●  Feedforward. After this preliminary get-together, there is usually some feedforward—
                                               some attempt to identify what needs to be done, who will do it, and so on. In a more for-
                                               mal group, the agenda (which is a perfect example of feedforward) may be reviewed and
                                               the tasks of the group identified. This is much like making a “to do” list.
                                             ●  Business. The business portion is the actual discussion of the tasks—the problem solving,
                                               the sharing of information, or whatever else the group needs to achieve.
                                             ●  Feedback. At the feedback stage, the group may reflect on what it has done and perhaps
                                               on what remains to be done. Some groups may even evaluate their performance at this
                                               stage: for example, We need to focus more on the financial aspects or We need to consider
                                               additional alternatives.
                                             ●  Closing. At the closing stage, the group members return to their focus on individuals and
                                               will perhaps exchange closing comments (“Good seeing you again,” “See you next time”).
                                               Note that the group focus shifts from members to task and then back again to members.
                                            A typical pattern would look like Figure 9.1. Different groups will naturally follow different
                                            patterns. For example, a work group that has gathered to solve a problem is likely to spend a
                                            great deal more time focused on the task than on each other; whereas an informal social
                                            group, say two or three couples who get together for dinner, will spend most of their time
                                            focused on the concerns of individuals. Similarly, the amount of time spent on the opening
                                            or closing, for example, will vary with the type and purpose of the group.





