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22     CHAPTER 1  The Essentials of Human Communication



                             Summary of Concepts and Skills                             Study and Review materials for this chapter are
                                                                                        at MyCommunicationLab


                      Listen to the Audio Chapter Summary                 distance, individualism–collectivism, and high and low
                      at MyCommunicationLab                               context.
                 This chapter considered the nature of human communication,    13.  Ethnocentrism, existing on a continuum, is the tendency
                 its major elements and principles, the role of culture in human   to evaluate the beliefs, attitudes, and values of our own
                 communication, and communication competence.             culture positively and those of other cultures negatively.
                                                                       Communication Competence
                 foundations of human Communication
                                                                        14.  Communication competence refers to your knowledge
                   1.  Communication is the act, by one or more persons, of   of how communication works and your ability to use
                     sending and receiving messages that are distorted by noise,   communication effectively. Communication competence
                     occur within a context, have some effect (and some ethical   includes, for example, thinking critically and mindfully,
                     dimension), and provide some opportunity for feedback.  being culturally sensitive, communicating ethically and
                   2.  Communication is transactional. It is a process of inter-  listening effectively.
                     related parts in which a change in one element produces
                     changes in other elements.                           Several important communication skills emphasized in
                                                                       this chapter are presented here in summary form (as they are
                 Communication Models and Concepts                     in every chapter). These skill checklists don’t include all the
                                                                       skills covered in the chapter but rather are representative of
                   3.  The essentials of communication—the elements present in   the most important skills. Place a check mark next to those
                     every communication act—are sources–receivers; messages   skills that you feel you need to work on most.
                     (feedforward, feedback, and metamessages); context (phys-
                     ical, cultural, social–psychological, and temporal); channel;        1.  I’m sensitive to contexts of communication. I recog-
                     noise (physical, physiological, psychological, and seman-  nize that changes in physical, cultural, social– psy-
                     tic); and effects.                                         chological, and temporal contexts will alter meaning.

                 principles of Communication                                 2.  I assess my channel options and evaluate whether
                                                                                my message will be more effective if delivered
                   4.  Communication is purposeful. Through communication,      face-to-face, through e-mail, or by some third
                     you learn, relate, help, influence, and play.              party, for example.
                   5.  Communication involves choices and those choices will        3.  I look for meaning not only in words but also in
                     determine effectiveness or ineffectiveness.                nonverbal behaviors.
                   6.  Communication and relationships are always—in part—       4.  I am sensitive to the feedback and feedforward
                     ambiguous.                                                 that I give to others and that others give to me.
                   7.  Communication involves both content and relationship         5.  I combat the effects of the various types of physi-
                     dimensions.                                                cal, psychological, and semantic noise that distort
                   8.  Communication and relationships invariably involve issues   messages.
                     of power.                                               6.  I listen not only to the more obvious content
                   9.  Communication sequences are punctuated for processing.   messages but also to the relational messages that
                     Individuals divide the communication sequence into stim-   I (and others) send, and I respond to the relational
                     uli and responses in different ways.                       messages of others to increase meaningful interaction.
                  10.  In any interactional situation, communication is inevitable        7.  Instead of looking only at the punctuation pat-
                     (you cannot not communicate, nor can you not respond to    terns, I also look at the patterns that others might
                     communication), irreversible (you cannot take back mes-    be using in order to understand better the mean-
                     sages), and unrepeatable (you cannot exactly repeat messages).  ings communicated.
                 Culture and human Communication                             8.  Because communication is transactional, I recog-
                                                                                nize that all elements influence every other
                  11.  Culture permeates all forms of communication, and inter-  element in the communication process and that
                     cultural communication is becoming more and more fre-      each person communicating is simultaneously a
                     quent as the United States becomes home to a variety of    speaker/listener.
                     cultures and does business around the world.            9.  Because communication is purposeful, I look
                  12.  Significant dimensions along which cultures may differ   carefully at both the speaker’s and the listener’s
                     are uncertainty avoidance, masculinity–femininity, power   purposes.
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