Page 70 - Essentials of Human Communication

Impression Management: Goals and Strategies 49

13. I am aware of and careful to avoid the self-serving accuracy, using uncertainty reduction strategies,
bias, overattribution, and the fundamental attri- and acting with cultural sensitivity.
bution error when trying to account for another 15. I can use the strategies of impression management
person’s behavior. (to be liked, to be believed, to excuse failure, to
14. I think critically about perception, analyzing my secure help, to hide faults, to be followed, and to
perceptions, checking my perceptions for confirm my self-image) effectively and ethically.

key Word Quiz

the language of the Self and perception 2. The tendency to attend to and expose yourself to infor-
mation that is confirming
Match the terms about the self and perception with their defi- 3. The process by which you compare yourself to others,
nitions. Record the number of the definition next to the ap- most often your peers
propriate term.
a. stereotype (38) 4. Your image of who you are
5. A measure of how valuable you think you are
b. attribution (39) 6. The process of talking to others about yourself, of reveal-
c. self-fulfilling prophecy (37) ing things that you normally keep hidden
d. credibility strategies (44) 7. The tendency to take credit for positive outcomes and to
e. social comparison (25) deny responsibility for negative outcomes
f. selective perception (35) 8. The process by which you try to explain the motivation
g. self-concept (25) for another person’s behavior
h. self-esteem (28) 9. The process of making a prediction that comes true be-
cause you made the prediction and acted as if it were true
i. self-disclosure (31) 10. A fixed impression of a group of people
j. self-serving bias (39) These ten terms and additional terms used in this chapter can be
1. Techniques to make yourself seem competent, of high found in the glossary.
character, and charismatic Answers: a. 10 b. 8 c. 9 d. 1 e. 3 f. 2 g. 4 h. 5 i. 6 j. 7

Study and Review the Flashcards at MyCommunicationLab

MyCommunicationLab

Throughout this chapter, there are icons in the margin to highlight media content for selected
topics. Go to MyCommunicationlab for additional information on the self and perception in
human communication. Here you’ll find flashcards to help you learn the jargon of communication,
videos that illustrate a variety of concepts, additional exercises, and discussions to help you
continue your study of these fundamental communication concepts.