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246     PART 2  Managing Business Behavior


                                      5. Creating a team atmosphere that is informal, relaxed, comfortable, and non-
                                        judgmental
                                      6. Establishing intense, short-term member relations
                                      7. Keeping group communication on target and schedule, while permitting dis-
                                        agreement and valuing effective listening
                                      8. Urging a spirit of constructive criticism and authentic, nonevaluative feedback
                                      9. Encouraging members to express feelings and to be concerned about group
                                        morale
                                     10. Clarifying roles, relationships, assignments, and responsibilities
                                     11. Sharing leadership functions within the group and using total member resources
                                     12. Pausing periodically from task pursuits to reexamine and reevaluate team
                                        progress and communications
                                     13. Fostering trust, confidence, and commitment within the group
                                     14. Being sensitive to the team’s linking function with other work units
                                     15. Fostering a norm that members will be supportive and respectful of one
                                        another and realistic in their expectations of each other
                                     16. Promoting an approach that is goal-directed, seeks group participation,
                                        divides the labor fairly, and synchronizes effort
                                     17. Setting high performance standards for the group
                                        Depending on the cultural and professional background of its members, the
                                     performance of the team will vary.  Yet, firms will be justified using the team
                                     approach as long as the team as a unit is more productive than its members work-
                                     ing separately.


                                     Participative Management and
                                     Employee Empowerment
                                     Managers have long wrestled with the challenge of how to involve employees in the
                                     management process and at the same time control the organization to achieve cor-
        participative management A   porate objectives. Participative management calls for employees to actively provide
        management approach where    input in the management decision-making process, as well as in the operation of the
        employees participate in the  company. Employee empowerment is a proactive approach to management where
        management decision-making process
        as well as in the operation of the  workers decide what, when, and how they would like to work to achieve corporate
        company                      goals. Unlike MBO, which is essentially a top-down method to management, partic-
        employee empowerment A proactive  ipative management and empowerment is a bottom-up approach. The objective of
        approach to management where  participative management and employee empowerment is to motivate employees
        workers decide what, when, and how
        they will work to achieve corporate  and provide them with the satisfaction that they are part of the corporate decision-
        goals                        making process. Rather than management directing employees on what, when, and
                                     how work is to be done, employees will now be able to share their ideas with man-
                                     agement on how to get the job done. The sense of participation in the decisions that
                                     affect their own jobs motivates employees and provides great job satisfaction.
                                        A good example of participative management is in the IT and software develop-
                                     ment business. Here employees are given a specific task, like developing a particu-
                                     lar type of software for a client, along with a deadline. It is up to the employees to
                                     decide what, when, and how to accomplish the job. Companies like Microsoft
                                     (United States), SAP (Germany), Infosys (India), and others give their employees a
                                     lot of leeway in getting their jobs done. Yet, the crucial issue from a company’s point
                                     of view is whether increased job satisfaction is reflected in performance, produc-
                                     tivity increases, and rising consumer satisfaction. If employee empowerment does


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