Page 4 - Introduction to Business
P. 4

CONTENTS      iii


                 Introduction





                 to Business














                               JULIAN E. GASPAR
                               Director, Center for International Business Education and Research


                               LEONARD BIERMAN
                               Professor of Management



                               JAMES W. KOLARI
                               Professor of Finance


                               RICHARD T. HISE
                               Professor of Marketing


                               L. MURPHY SMITH

                               Professor of Accounting


                               ANTONIO ARREOLA-RISA
                               Associate Professor of Information and Operations Management


                               BEN WELCH, Editorial Advisor
                               Senior Lecturer for Introduction to Business



                               All of Mays Business School at Texas A&M University







                               Houghton Mifflin Company


                               Boston New York




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