Page 4 - Introduction to Business
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CONTENTS iii
Introduction
to Business
JULIAN E. GASPAR
Director, Center for International Business Education and Research
LEONARD BIERMAN
Professor of Management
JAMES W. KOLARI
Professor of Finance
RICHARD T. HISE
Professor of Marketing
L. MURPHY SMITH
Professor of Accounting
ANTONIO ARREOLA-RISA
Associate Professor of Information and Operations Management
BEN WELCH, Editorial Advisor
Senior Lecturer for Introduction to Business
All of Mays Business School at Texas A&M University
Houghton Mifflin Company
Boston New York
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