Page 8 - Introduction to Business
P. 8
Contents
Preface xiv E-Business 35
Impact of IT on Globalization, Culture, Society,
and Politics 38
Part One Careers in Business 39
The Nature of Contemporary Summary 40 Chapter Questions 43 Interpreting
Business 1 Business News 44 Web Assignments 44 Portfolio
Projects 45 Test Prepper 47
1
What Is Business? 2 2
Introduction 4 The Environment of
Defining Business and Profit 4 Business 49
The Evolution of Business in the United States 5
The New Society of Knowledge Workers 8 Introduction 50
Types of Economic Systems and Their Impact on Evaluating the Business Environment 51
Business 10 Major Goals of Economic Management 52
The Free Enterprise, or Capitalist, System 10 Policy Tools to Manage the Economy 53
The Command, or Planned, Economic System 17
The Global Nature of Business 56
The Mixed Economic System 17
Why Do Countries Trade or Invest Overseas? 56
The Transition Economies 18
Global Business India: A Star Global Outsourcing
Production of Goods and Services 19
Center 57
Measuring Business Performance 21
Theory of Absolute and Comparative
Maximizing Profit and Shareholder Wealth 21 Advantage in Trade 59
Maximizing Stakeholder Wealth 22 Barriers to International Trade and
Ethics in Business Corporate Profits Versus Corporate Investments 61
Ethics 23 The Foreign Exchange Market and the
Minimizing Unemployment and Income Exchange Rate 64
Inequalities 24 The Rise in Globalization 66
Not-for-Profit Organizations 24 The World Trade Organization 66
Demand for Goods and Services 25 Regional Trading Blocs 67
Measuring Consumer Confidence 25 Going International 76
The Consumer Knows Best 26 Export-Import Business 77
Consumer Demographics and Psychographics 26 Licensing and Franchising 78
Cultural Diversity 27 International Joint Ventures and Strategic
Case in Point McDonald’s Corporation: Ronald Goes Alliances 79
to France 29 Multinational Enterprises 80
Measuring Gross National Product, Gross Case in Point DaimlerChrysler: Expanding Its
National Income, and Gross Domestic Technological Reach 81
Product 30 Careers in International Business 85
Purchasing Power Parity 33
Summary 87 Chapter Questions 90 Interpreting
Business Cycles 34 Business News 90 Web Assignments 90 Portfolio
The Digital Era 35 Projects 91 Test Prepper 92
vi
Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.