Page 8 - Introduction to Business
P. 8

Contents







        Preface xiv                                           E-Business    35
                                                              Impact of IT on Globalization, Culture, Society,
                                                               and Politics    38
          Part One                                          Careers in Business    39
          The Nature of Contemporary                        Summary    40    Chapter Questions    43    Interpreting
          Business                                   1      Business News    44    Web Assignments    44    Portfolio
                                                            Projects    45    Test Prepper    47

                  1

                  What Is Business?                   2              2


        Introduction    4                                            The Environment of
          Defining Business and Profit    4                          Business                           49
          The Evolution of Business in the United States    5
          The New Society of Knowledge Workers    8         Introduction    50
        Types of Economic Systems and Their Impact on       Evaluating the Business Environment    51
           Business 10                                        Major Goals of Economic Management    52
          The Free Enterprise, or Capitalist, System    10    Policy Tools to Manage the Economy    53
          The Command, or Planned, Economic System    17
                                                            The Global Nature of Business    56
          The Mixed Economic System    17
                                                              Why Do Countries Trade or Invest Overseas? 56
          The Transition Economies    18
                                                            Global Business India: A Star Global Outsourcing
        Production of Goods and Services    19
                                                            Center  57
        Measuring Business Performance    21
                                                              Theory of Absolute and Comparative
          Maximizing Profit and Shareholder Wealth    21       Advantage in Trade    59
          Maximizing Stakeholder Wealth    22                 Barriers to International Trade and
        Ethics in Business Corporate Profits Versus Corporate  Investments 61
        Ethics  23                                            The Foreign Exchange Market and the
          Minimizing Unemployment and Income                   Exchange Rate    64
           Inequalities 24                                  The Rise in Globalization    66
          Not-for-Profit Organizations    24                  The World Trade Organization    66
        Demand for Goods and Services    25                   Regional Trading Blocs    67
          Measuring Consumer Confidence    25               Going International    76
          The Consumer Knows Best    26                       Export-Import Business    77
          Consumer Demographics and Psychographics    26      Licensing and Franchising    78
          Cultural Diversity    27                            International Joint Ventures and Strategic
        Case in Point McDonald’s Corporation: Ronald Goes      Alliances 79
        to France  29                                         Multinational Enterprises    80
          Measuring Gross National Product, Gross           Case in Point DaimlerChrysler: Expanding Its
           National Income, and Gross Domestic              Technological Reach 81
           Product 30                                         Careers in International Business    85
          Purchasing Power Parity    33
                                                            Summary    87    Chapter Questions    90    Interpreting
          Business Cycles    34                             Business News    90    Web Assignments    90    Portfolio
        The Digital Era    35                               Projects    91    Test Prepper    92


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