Page 12 - Introduction to Business

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Ethics in Business Companies Charge Fees Because Accounting Literature: Generally Accepted Accounting
They Can’t Raise Prices 334 Principles 381

Careers in Brand Management 335 Information Role of the Accounting Information System
Within the Management Information System 383
Summary 335 Chapter Questions 336 Interpreting
Business News 336 Web Assignments 337 Portfolio Accounting for International Trade 384
Projects 337 Test Prepper 338 International Information Flow 385
International Accounting Standards Board 385
10 International Financial Reporting Standards 386
International Auditing and Assurance Standards
Developing the Board 388
Promotion and International Standards on Auditing 388
Distribution Mixes 340 Importance of Ethical Accounting Practices 390
Case in Point McDonald’s Works to Improve
Health 392
Introduction 341
Can Ethics Be Taught? 392
The Promotion Mix 342
Role of Professional Organizations 393
Advertising 343
Computer Crime 394
Sales Promotion 345
Personal Selling 350 Internal Control 395
Types of Controls 395
Ethics in Business The Use of Incentives by
Pharmaceutical Companies 354 Role of the Auditor 396
Foreign Corrupt Practices Act 397
Publicity 355
Computer Security of Accounting Information 398
The Distribution Mix 356
Computer Contingency Planning for Accounting
Channels of Distribution 356
Information 399
Logistics 362
Careers in Accounting 400
Technology and Business Logistics Relies on
Ethics in Business How Do You Measure
Technology to Cut Cost and Provide Better Levels of
Success? 401
Customer Service 367
Summary 402 Chapter Questions 403 Interpreting
Case in Point McDonald’s Good at Distribution—But
Business News 403 Web Assignments 403 Portfolio
Problems Elsewhere 368
Projects 404 Test Prepper 405
Careers in Promotion 368
Careers in Distribution 369
Summary 370 Chapter Questions 371 Interpreting 12
Business News 372 Web Assignments 372 Portfolio Financial Reporting 407
Projects 373 Test Prepper 374
Introduction 408
Part Four The Purpose of Financial Reporting 408
Accounting 377 The Four Financial Statements 409
Income Statement 409
Statement of Retained Earnings 411
11 Balance Sheet 412
Statement of Cash Flows 414
Accounting for Relationships Among Financial Statements 415
Decision Making 378 Case in Point DaimlerChrysler: Accounting for Costs and
Benefits of Technology and Innovation 416
Introduction 379 Auditing the Financial Statements 416
Accounting Information System 379 External or Financial Statement Audit 417
Management Accounting 380 Audit Steps 417
Financial Accounting and External Users of Accounting Audit Evidence 418
Information 380 Impact of Computerization 419

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