Page 7 - Introduction to Business

Brief Contents

Part One
The Nature of Contemporary Business 1
1 What Is Business? 2
2 The Environment of Business 49
3 Business Governance, Ethics, and Social Responsibility 94
4 Small Business and Entrepreneurship 127

Part Two
Managing Business Behavior 161
5 Managing and Organizing Business 162
6 Human Resources Management 194
7 Motivating and Leading Employees 227

Part Three
Marketing 273
8 Marketing Basics 274
9 Developing the Product and Pricing Mixes 308
10 Developing the Promotion and Distribution Mixes 340

Part Four
Accounting 377
11 Accounting for Decision Making 378
12 Financial Reporting 407

Part Five

Finance 441
13 Financial Management of the Firm and Investment Management 442
14 Understanding the Financial System, Money, and Banking 476
15 Personal Financial Planning 518

Part Six

Managing Business Operations, Management
Information Systems, and the Digital Enterprise 555

16 Managing Business Operations 556
17 Management Information Systems 590
18 The Digital Enterprise 615

Appendix

Case in Point Company Profiles A-1

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