Page 401 - Introduction to Business

CHAPTER 10 Developing the Promotion and Distribution Mixes 375

c. Direct-response marketing d. There is little risk that public ware-
d. Automatic vending houses will become obsolete.
e. Manufacturers’ agents e. Much control over the operational
8. Which of the following is not a mode of aspect of storage is obtained.
transportation? 10. Which of the following is the most impor-
a. Pipeline tant reason why companies would want
b. Water to store their products in a bonded
c. Rail warehouse?
d. Air a. A reduction in the level of inventory can
e. Public warehouse be achieved.
9. Which of the following is least likely to be b. The inventory stored can be used to
an advantage of using public warehouses? obtain financing.
c. The user achieves a high level of
a. An investment in land and construction flexibility.
is not necessary.
b. There is flexibility in being able to d. Inventory can be quickly shifted to
another location.
choose in which facility to store e. The user can take advantage of the
products.
c. Public warehouses provide users with a automated materials handling
equipment provided by the bonded
wide variety of services.
warehouse.

self-test
ACE Want more questions? Visit the student website at http://college.hmco.com/business/student/ (select Gaspar,
Introduction to Business) and take the ACE quizzes for more practice.

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