Page 716 - Introduction to Business

I-12 SUBJECT INDEX

Logistics (continued) Marketing Midrange computers, 594
explanation of, 342, 362–363 coordination between research and devel- Minimum wage, 201
international challenges to, 366–368 opment and, 323 Mission statements, 139, 165
storage and, 365–366 direct, 361–362 Mixed economic system, 17–18
transportation and, 363–365 explanation of, 276 Mobile commerce (m-commerce), 631
importance of, 276 Modem, 598
objectives of, 292–294 Modified rebuy, 282
Machine languages, 596 overview of, 275 Modular designs, 565
Magazine advertising, 344 relationship, 292 M1, 495
Mail-ins, 347 Marketing environment Monetary policy
Mainframe computers, 594 competition and, 285 central banks and, 492–495
Maintainability, of product, 582 culture and, 288 economic goals of, 497–500
Maintenance, 605 economy and, 286–287 explanation of, 54–55
Maintenance objectives, 329 explanation of, 284 fiscal policy vs., 500–501
Managed floating exchange rate system, 65 laws and politics and, 287–288 framework for, 495–497
Management. See also Human resources technology and, 285–286 quantity theory and, 493–494
management Marketing information systems (MIS), Money
brand, 335 288–290, 603 commodity, 488
controlling function of, 182–183 Marketing managers, 185 definitions of, 494–495
directing function of, 182 Marketing mix electronic, 490–492
explanation of, 163–164 development of, 310 Euro, 489
organizing function of, 171–181 explanation of, 276, 309–310 function of, 20, 487
participative, 246–247 pricing mix and, 329–335 (See also Pricing; gold and dollar standards, 488–489
planning function of, 164–170 Pricing mix) hard currencies, 489–490
skills for, 186–187 product mix and, 310–329 (See also historical background of, 487–488
Management accounting, 380 Product mix; Products) personal view of, 549–550
Management audits, 417 Marketing research, 290–291, 319 time value of, 446–448, 450
Management by objective (MBO), 244–245 Marketing strategies Money market instruments, 479
Management information systems explanation of, 294–296 Monolithic approach, 623
accounting, 603 niche, 296–298 Monopolistic competition, 15–16
careers in, 609–610 undifferentiated, 296 Monopoly, 14, 16
classification of, 600 Market orders, 481 Montana Wrongful Discharge for
computer hardware for, 593–595 Market-oriented financial systems, 483 Employment Act, 217
computer software for, 595–597 Market portfolio, 468 Moral hazard risk, 484
controls for, 608, 609 Market risk, 464 Mortgages, 543–544
databases for, 597–598 Markets Motivation, 229–230, 263–264
development of, 604–605 business-to-business, 281–282 Motivational theories
example of, 591–592, 606 consumer, 277–281 behavior theory, 235–236
explanation of, 383–384, 592–593 government, 282–283 equity theory, 241–242
financial, 603–604 international, 283–284 evolution of, 230, 232–234
global, 605, 607 primary, 326 expectancy theory, 240–241
human resources, 604 secondary, 326 Herzberg’s motivation-hygiene theory,
marketing, 603 Market segmentation, 27 237–238
for middle managers, 601–602 Market structure, 14–16 Maslow’s hierarchy of needs, 236–237
for operations managers, 601 Market testing, 324 McGregor’s theories X and Y, 238–239
production, 603 Market timing approach, 543 Ouchi’s theory Z, 239–240
for senior managers, 602 Markup, price, 333–335 reinforcement theory, 242
telecommunications networks for, 598–600 Marshall Plan, 69 Taylor’s scientific management theory, 231,
Management process Maslow’s hierarchy of needs, 232–233, 235
controlling and, 182–183 236–237 Motivation factors, 237
directing and, 182 Master production schedule, 575 Motivation-hygiene theory, 232–233, 237–238
organizing and, 170–182 Match demand strategy, 568, 569 Motives, 229, 280
planning and, 164-170 Materials management, 363 M3, 495
Management science, 563 Material requirements, 574–576 M2, 495
Managerial information systems, 601–602 Material requirements planning (MRP), 574, Multicurrency, 619–620
Managers 575 Multi Fiber Arrangement (MFA), 63
areas for, 184–185 Matrix organizational structure, 180 Multilanguage, 619
explanation of, 163–164 Maturity date, 453 Multinational enterprises (MNEs)
functions of, 183–184 Maturity stage, product, 325–327 background of, 81–82
levels of, 184 McGregor’s theories X and Y, 232–233, careers in, 86
middle, 184, 601–602 238–239 explanation of, 80–81, 607
operations, 601 Medical insurance, 507 function of, 82–83
senior, 602 Medicare, 546 list of largest, 82
Manufacturers’ agents, 359 Meditation, 228 mergers and acquisitions and, 84–85
Manufacturing Megabyte, 593 subsidiaries and, 85
design for, 564 Merchant wholesalers, 359 Multiplexer, 598
during Great Depression, 7 Mergers Municipal bonds, 541
operations management careers in, 584 bank, 477 Municipal securities, 465
post–World War II, 8 elements of, 103 Mutual funds, 509–510, 543
trends in, 195 international, 85 Mutual organizations, 507
Manufacturing system, 557 Merit pay plans, 203 Mutual savings banks, 504
Maquiladoras, 84 Mexico, 72–73
Market clearing price, 12 Microbusiness, 129. See also Small businesses
Market domination, 7 Microcomputers, 594 Nanotechnology, 9
Market efficiency, 482 Middle managers, 184, 601–602 National brands, 312

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