Page 59 - Today’s Business Communication; A How-to Guide for the Modern Professional

48 TODAY’S BUSINESS COMMUNICATION

Bearing Good News

One of the most pleasurable responsibilities of a business communicator
is that of conveying good news. Taking the opportunity to congratulate,
reward, or acknowledge individuals’ accomplishments is a fantastic way
to build positive relationships inside and outside the workplace. Both
of us have received tenure at our respective academic institutions. For
those who don’t know, tenure is a treasured, honored accomplishment for
university faculty members. It doesn’t come without a great deal of hard
work, talent, and sacrifice, plus a little touch of good luck. When we were
awarded tenure, we each received the same form letter from our respective
universities. It was short, institutional, impersonal, and legalistic. What a
disappointment! When you have the opportunity to bear good news, do
so with enthusiasm, charm, and lavish praise. The following is an example
of what we recommend.

Sample Letter Delivering Good News

Zimpal Group, LLC
1028 Boulevard
Box 314
West Hartford, CT 06119
860.578.8643

January 31, 2014
Ms. Sheree Sherazod
1234 Maple ST
Made Up City, CT 12345-678
Dear Ms. Sherazod—

Thank you for attending our seminar last month in Made Up City,
CT. We are delighted to share the news with you that you are the
lucky winner of two round-trip airline tickets to any place in the
Continental United States that Delta Airlines flies. You’ll remember
that Delta was a cosponsor of our event in Made Up City.

Your letter outlining how our seminar helped you develop your
personal brand was selected from among 100 others submitted to