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78    CHAPTER 3                 Socialization

                                       Your social mirror, then—the result of your being socialized into a self and emotions—
        gender the behaviors and atti-
        tudes that a society considers   sets up effective internal controls over your behavior. In fact, socialization into self and
        proper for its males and females;   emotions is so effective that some people feel embarrassed just thinking about running
        masculinity or femininity      naked in public!
        gender socialization learning   In Sum:  Socialization is essential for our development as human beings. From our
        society’s “gender map,” the paths   interaction with others, we learn how to think, reason, and feel. The net result is the
        in life set out for us because we are   shaping of our behavior—including our thinking and emotions—according to cultural
        male or female
                                       standards. This is what sociologists mean when they refer to society within us.
                                          And remember how we began this chapter—that society makes us human? Socializa-
                                       tion into emotions is part of this process.


                                          Socialization into Gender
        3.4  Discuss how gender
        messages from the family, peers,
                                       Socialization into gender is also part of the way that society turns us into certain types of
        and the mass media teach us
                                       people—and sets up heavy controls over us. Let’s get a glimpse of how this happens.
        society’s gender map.
                                       Learning the Gender Map
                                       For a child, society is unexplored territory. A major signpost on society’s map is gender,
           Watch on MySocLab
           Video: Florence Denmark,    the attitudes and behaviors that are expected of us because we are a male or a female.
           Gender vs. Sex              In learning the gender map (called gender socialization), we are nudged into different
                                       lanes in life—into contrasting attitudes and behaviors. We take direction so well that, as
                                       adults, most of us act, think, and even feel according to our culture’s guidelines regard-
                                       ing what is appropriate for our sex.
                                          The significance of gender is emphasized throughout this book, and we focus on gen-
                                       der in Chapter 10. For now, though, let’s briefly consider some of the gender messages
                                       that we get from our family and the mass media.
                                       Gender Messages in the Family

                                       Parents. Our parents are the first to introduce us to the gender map. Sometimes
                                       they do this consciously, perhaps by bringing into play pink and blue, colors that have
                                       no meaning in themselves but that are now associated with gender. Our parents’ own
                                       gender orientations are embedded so firmly that they do most of their gender teaching
                                       without being aware of what they are doing.
        It is in the family that we first learn   This is illustrated in a classic study by psychologists Susan Goldberg and Michael
        how to do gender, how to match our
        ideas, attitudes, and behaviors to   Lewis (1969), whose results have been confirmed by other researchers (Connors 1996;
        those expected of us because of our   Clearfield and Nelson 2006; Best 2010).
        sex. This photo is from Papua New
        Guinea.                           Goldberg and Lewis asked mothers to bring their 6-month-old infants into their labora-
                                                tory, supposedly to observe the infants’ development. Covertly, however, they also
                                                    observed the mothers. They found that the mothers kept their daughters closer
                                                      to them. They also touched their daughters more and spoke to them more
                                                        frequently than they did to their sons. By the time the children were
                                                         13 months old, the girls stayed closer to their mothers during play, and
                                                         they returned to their mothers sooner and more often than the boys did.
                                                           Then Goldberg and Lewis did a little experiment. They set up a
                                                         barrier to separate the children from their mothers, who were holding
                                                         toys. The girls were more likely to cry and motion for help; the boys, to try
                                                        to climb over the barrier.
                                                         Goldberg and Lewis concluded that the mothers had subconsciously
                                                          rewarded their daughters for being passive and dependent, their
                                                          sons for being active and independent.
                                                          Toys and Play. Our family’s gender lessons are thorough. On
                                                          the basis of our sex, our parents give us different kinds of toys.
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