Page 4 - Digital Skills - Quick Start Guide 1.0

PARTICIPANT RECRUITMENT

To market a service properly, the first thing you must do is get clear on WHO your ideal participant is and what their
challenges are.

PARTICIPANT AVATAR WORKSHEET

A participant avatar is a comprehensive profile of a participant that defines traits, characteristics, and beliefs. They
can be used to gain an understanding of a persons background and needs. The importance of defining a participant
avatar is that it helps answer questions concerning your service. With a participant avatar, you can have a point of
reference to answer the following questions:

 Where should you advertise to maximize exposure to your ideal participant?
 What types of advertisements typically effect your ideal participant?
 What vocabulary and tone should you use in your marketing efforts?
 What story should your marketing content be telling?

These questions and more can be answered by doing some research on your target audience and adding in a little
imagination to tell a story. You may end up creating multiple avatars but be careful not to cast the net too widely;
the more you can target a well-defined audience, the greater success rate you will experience.

Whether you are implementing a new service or
seeking to improve participation in an existing
one, getting the word out about your service is

essential.

PARTICIPANT RECRUITMENT
STRATEGY

The Participant Recruitment Strategy document is a
Additional Participant Recruitment Resources resource to guide the recruitment efforts for your local
digital skills training.
 Long-Term Participant Engagement
Research Report (GII) CAREER PATHWAY MAPS

 Toolkit: Five Strategies for Successful Visualizing a clear career pathway and earning
Recruitment and Retention of Children potential within a career pathway can help to motivate
and Families in Human Service Programs participants along their training journey. Click here for a
(Rand) few examples.

3 DIGITAL SKILLS PROGRAMS – QUICK START GUIDE