Page 31 - be'ah Annual Report

Muscat Marathon UTMB Egyptian Vultures

be’ah lent its weight as one of the official supporters Athletes from 68 nationalities converged for be’ah is not just about waste management, but taking
of Muscat Marathon, a much-anticipated annual the Oman UTMB 2019, the popular trail running holistic approach to environmental protection. Its
event that promotes healthy lifestyle and puts event that was launched in the Sultanate in 2018. role in Egyptian vulture conservation is a vital one
focus on Oman as a destination of beauty and be’ah supported this event through its waste as be’ah’s engineered landfill sites are important
adventure sports. The event, attended by thousands management services and the social outreach scavenging locations for this highly endangered
annually, is one of the many platforms be’ah and community engagement activities. species during winter months. The collaboration with
uses for its community outreach initiatives. filmmaker Enrico Gombala on a documentary that
shows the link between human efforts to manage
waste and vulture conservation is one such example
of the company’s vision on ecological practices.

Science Festival Clean-up Campaigns

be’ah believes in training them young and thus, Oman is blessed with immense beauty. Hence, it
never leaves an opportunity to engage with the is imperative that we conserve and protect it by
younger generation. It has backed Science Festivals bringing about a change in attitude over littering.
in educational institutions to provide a platform for Clean-up campaigns by be’ah are one way of
students to not only learn about the connection reaching out to the community and involving them
between science and environmental health, but in initiatives that connect them to the environment
also allow them to contribute towards a sustainable and instill a sense of responsibility towards it.
future.

Environmental Society Children’s Day
of Oman fisheries

be’ah has joined hands with the Environmental be’ah remains connected with the new generation,
Society of Oman (ESO) for its many initiatives. who will become Oman’s future and who hold
In 2019, be’ah supported ESO in beach and immense potential to change the world.
marine clean-ups across Oman. In January 2019,
with be’ah and Masirah Municipality’s support,
ESO collected around 400 tonnes of waste
and used fishing gears from Masirah Island.

30 31