Page 12 - Minott Digital Media Analysis Guide
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Minott Digital Media
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                                                                                May
         C O N C L U S I O N                                                    11%

                                                                      Apr                             Jan
         With the myriad of metrics social media                      11%                             33%
         marketers have access to, it’s tempting to
         drown your audience in numbers. While
         figures aren't bad per se, you do have to

         make sure that these are relevant to the                   Mar
         role of those receiving the report. Strive to              17%
         tell the story behind the numbers by
         including learnings or insights.                                                Feb
                                                                                         28%





                                                               40
         W H A T   W E   C A N


         D O   B E T T E R                                     30



         While figures aren't bad per se, you do have          20
         to make sure that these are relevant to the
         role of those receiving the report. Strive to          10
         tell the story behind the numbers by

         including learnings or insights.                       0
                                                                    Jan      Feb       Mar       Apr      May
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