Page 10 - Minott Digital Media Analysis Guide
P. 10
Minott Digital Media
06
With the ubiquity of smartphones
T A P P I N G I N T O nowadays, we cannot deny the huge impact
of social media in driving consumer
P I N T E R E S T A N D behavior. That’s why brands both big and
small tap digital platforms in a bid to
I N S T A G R A M capture market share.
"Pinterest and Instagram are great social media sites to
cater to the younger or millennial market, which likes to
be visually stimulated."
