Page 6 - Minott Digital Media Analysis Guide

Minott Digital Media
02

S O C I A L M E D I A P R O J E C T

O V E R V I E W

The next step is to decide what metrics matter to you.
Below are some metrics you can start with:

F O L L O W E R G R O W T H R E A C H R A T E
The number of people you The number of users who
0 1 0 4
have reached have seen your post

I N F L U E N C E R R E P O R T T O T A L E N G A G E M E N T

The influential people in your How much interaction each
0 2 0 5
network post generated

V O L U M E O F P O S T S F O L L O W E R C O U N T
The number of times you have Engagement each post
0 3 0 6
shared content generated

O B J E C T I V E S A N D P L A N S

Make it easy for your audience by selecting
just the top three or four important
metrics. Then give a few takeaways, which
lets you transition smoothly to the other
parts of your report.

Give a snapshot which summarizes how
you are doing across all social media
platforms. Here, you can do a health check
and assess how well these platforms are

doing for the reporting period. Remember
that you don't have to jam all metrics.