Page 11 - Minott Digital Media Analysis Guide
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Minott Digital Media
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"What good are likes if they don't contribute to our
business’ bottom line? Measuring our ROI allows us to
know if our campaign is effective or not."
With the myriad of metrics social media Before even typing your report, first take
marketers have access to, it’s tempting to the time to consider who the report is for.
drown your audience in numbers. While One good rule of thumb to remember is
figures aren't bad per se, you do have to that the higher up the stakeholder is in the
make sure that these are relevant to the organizational ladder, the more succinct
role of those receiving the report. Strive to the report needs to be.
tell the story behind the numbers by
including learnings or insights.
