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Information strategy

Big data

5.1 Definition

Big Data is a term for the collection of data which is so large that it
becomes difficult to store and process using traditional techniques and
data processing applications.

5.2 Features of big data

The features of Big Data can be described by the 4Vs:

 Velocity

 Veracity

 Variety

 Volume.

5.3 Benefits and drawbacks of Big Data

Benefits Drawbacks

 Drives innovation  Difficult to convert into useful
information

 Helps create competitive advantage  Lack of skills within the organisation

 Improves productivity  Data security and data protection
issues

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