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Chapter 5
1.2 Information strategy components
Information Systems Division/SBU/function based
Strategy
Demand orientated
Business focused
Information Technology Activity based
Strategy
Supply orientated
Technology focused
Information Management Organisation based
Strategy
Relationships orientated
Management focused
1.3 Benefits of an information strategy
Goal congruence between the information systems objectives and the
corporate objectives.
Create and sustain competitive advantage.
High levels of expenditure on information systems will focus on supporting key
aspects of the business.
Developments in IT can be exploited at the most appropriate time.
IT can be very expensive to get wrong.
Illustrations and further practice
Now try TYU 1 and 2 from Chapter 5
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