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Chapter 5



               1.2   Information strategy components


                    Information Systems             Division/SBU/function based
                     Strategy
                                                     Demand orientated

                                                     Business focused

                    Information Technology          Activity based
                     Strategy
                                                     Supply orientated

                                                     Technology focused

                    Information Management          Organisation based
                     Strategy
                                                     Relationships orientated


                                                     Management focused

               1.3  Benefits of an information strategy


                    Goal congruence between the information systems objectives and the
                     corporate objectives.

                    Create and sustain competitive advantage.

                    High levels of expenditure on information systems will focus on supporting key
                     aspects of the business.

                    Developments in IT can be exploited at the most appropriate time.

                    IT can be very expensive to get wrong.



                  Illustrations and further practice


                  Now try TYU 1 and 2 from Chapter 5

















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