Page 20 - CIMA MCS Workbook February 2019 - Day 1 Suggested Solutions

CIMA FEBRUARY 2019 – MANAGEMENT CASE STUDY

It is however worthy of mention that stakeholders can move between these categories in certain
circumstances. For example, professional associations or media can easily become key players in
business decisions to protect the rights of members as indeed the health lobbyists have moved to
become key players in future service development options for the dental industry.

Key relationships that need to be managed are:

 Shareholders
 Competitors
 Customers
 Suppliers
 Directors
 Employees
 Key staff – e.g. dental clinicians
 Governments – national and local
 Regulators
 Environmental pressure groups
 Trade Unions
 Professional Associations

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