Page 45 - E2 Integrated Workbook STUDENT 2018
P. 45
Competitive advantage
4.3 Porter’s value chain Firm infrastructure
Support activities Human resource management MARGIN
Technology development
Procurement
Inbound Outbound Marketing
logistics Operations logistics and sales Service
Primary activities
Usefulness:
identifies activities that do not add value
looks at relationships between activities
helps understand an organisation’s source of competitive advantage – if any!
39