Page 45 - E2 Integrated Workbook STUDENT 2018
P. 45

Competitive advantage




               4.3   Porter’s value chain        Firm infrastructure


                 Support activities        Human resource management                                MARGIN

                                              Technology development





                                                    Procurement



                        Inbound                       Outbound       Marketing
                       logistics      Operations      logistics      and sales       Service





                                                 Primary activities

               Usefulness:

                    identifies activities that do not add value

                    looks at relationships between activities


                    helps understand an organisation’s source of competitive advantage – if any!







































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