Page 48 - E2 Integrated Workbook STUDENT 2018
P. 48

Chapter 4






                          Overview








                                                        Porter’s

                                                       diamond






                                                                                   Emerging
                             Risk                 Globalisation                     markets








                                                   THE GLOBAL
                                                     BUSINESS
                                                  ENVIRONMENT







                                                                                        Industry/
                        Macro                                                         Competitive
                      (PESTLE)                    Environments                         (Porter’s 5

                                                                                         forces)

















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