Page 54 - E2 Integrated Workbook STUDENT 2018
P. 54

Chapter 4






                           National competitive advantage




               5.1   National competitive advantage

               Porter asked:


                    Why do certain nations house so many successful international firms?

                    How do they sustain superior performance in a global marketplace?

                    What are the implications for government policy and strategy?


               5.2 Porter’s diamond



                                                       Factor

                                                    conditions





                                                                                  Related and
                        Demand                                                    supporting
                      conditions
                                                                                   industries




                                                  Firm strategy,
                                                  structure and

                                                        rivalry




                  Illustrations and further practice



                  Try case study style question 3 from Chapter 4 of the Study Text.









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