Page 59 - E2 Integrated Workbook STUDENT 2018
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Chapter 5
Competitor analysis
Outcome
By the end of this session you should be able to:
discuss the approaches to competitor analysis including the collection and
interpretation of trend data.
and answer questions relating to these areas.
The underpinning detail for this chapter in your Integrated Workbook can
be found in Chapter 5 of your Study Text
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