Page 2 - AB INBEV 2018 Case Study 2

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Contents
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1. INTRODUCTION 2

2. ASSESSMENT CRITERIA 2

3. DISCLAIMER AND WARNING 2

4. THE REQUIREMENT 3

5 FIVE (5) BOARD STRATEGIC DECISIONS (FOR YOUR ADVICE) 3-9

Board Strategic Decision:
 Deal Funding Strategy & Group Financial Performance 3

Board Strategic Decision:
 Competitor Activity (In China) 4

Board Strategic Decision:
 Innovation Strategy 5

Board Strategic Decision:
 Human Capital Management Strategy (In Nigeria) 7

Board Strategic Decision:
 Organisational Structure & Change Leadership 9

Appendices:
Deal Funding Strategy & Group Appendix 1(a) & 1(b) – Projected Consolidated Financial Statements for 2018 and 2019
Financial Performance (SAB Miller & AB InBev), p.10-11
Competitor Activity Appendix 2(a) & 2(b)– International Business Review, p.12
Innovation Strategy Appendix 3(a) & 3(b) –International Business Review, p.13
Human Capital Management No appendix
Organisational structure and Appendix 4a– Leaked Group Press Statement, p. 14
Change Leadership Appendix 4b– Culture Clash : AB InBev vs SAB Miller, p. 15
Appendix 4c– Culture & Doing Business in Africa, p. 16

The CFO Case Study Competition 2018 (Grand Finale Pack)
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