Page 3 - AB INBEV 2018 Case Study 2

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1. INTRODUCTION

This extended case study captures the strategic developments at AB InBev since your initial board report.
It is to be solved over 3 hours by the final Top 3 Teams competing for the ultimate award of The CFO Case
Study Competition 2018.

2. ASSESSMENT CRITERIA

We seek to highlight the centrality of teamwork, creativity, presentation skills, business acumen as well as
the value of taking a holistic and strategic approach to management. The CharterQuest Competency

Framework for grooming financially qualified business leaders will guide the judges’ evaluation of the
content of your presentation as below:
PROBLEM SOLVING Finance & Diversity, Ethics & Presentation Innovation Decisiveness Total
ACUMEN Technical Business, People (incl. Question & & Leadership
Entreprene & Answers) Integration
urial
Strategic analysis (Prioritisation 5% 10% 15%
& focus)
Strategic choice (Impact & 10% 10% 10% 10% 5% 45%
options evaluation)
Strategic implementation 5% 10% 5% 20% 40%
(Recommendation & Actions)
15% 20% 15% 20% 10% 20% 100%

3. DICLAIMER AND WARNING

This case study is based on the 2015 AB InBev acquisition of SABMiller, originally written by the Wits
Business School Case Center, and attempts to simulate the strategic decisions its Group CFO and the

Board faced (or potentially faces). While the facts cited are intended to re-create the general circumstances
that exist or once existed, the case study has been adapted for the purpose of The CFO Case Study
Competition 2018 and now provides a hypothetical situation. All data presented in these scenarios are for
illustrative purposes only and do not necessarily represent current or historical events or projections from
any of the companies cited therein. Whilst you are encouraged to research publicly available information
about AB InBev and SABMiller -prior to the finals, and familiarize yourself with the industry, you are ONLY

allowed to apply this in your analysis (or include this in your report) if any of the data so gleaned from public
sources do not contradict the background case study and/or any information presented in these scenarios.
As you will be locked-up during the 3 hours, you will not have access to the internet and will not be able to
hold discussion with the staff, associates or competitors of any real-life companies comparable to the case
company. You will also not be allowed to discuss the case with anyone other than your team members.

The CFO Case Study Competition 2018 (Grand Finale Pack)
www.charterquest.co.za | Email: thecfo@charterquest.co.za