Page 10 - MCS August Day 1 Suggested Solutions

CIMA AUGUST 2018 – MANAGEMENT CASE STUDY

CHAPTER FIVE

EXERCISE 1

SUGGESTED DETAILED SWOT MONTEL

STRENGTHS

 Established business ‐ 1920’s
 Developed, supportive economy
 World class education system
 Strong dominant market position
 Specialist skills
 Range of products
 Quality products and processes
 Premium priced products
 Multinational player in the industry
 Worldwide geographical coverage
 Strong brand – endorsed by professionals
 Profitable business
 Positive cash position
 Innovative, ambitious company
 High quality leadership
 Emphasis on training staff

WEAKNESSES

 Strategic plans are vague
 Lack of detailed objectives
 Revenues falling since 2017
 Prices not reflecting market trends
 Lack of investment in technology e.g. bridge cameras
 Lack of evidence of non‐financial performance indicators (NFPIs)
 Complex manufacturing processes – potential for error e.g. sensor alignment
 No obvious change management function
 Experience of board and NEDS
 No obvious risk management function
 Potential communication issues with multinational operations
 Costing systems – e.g. wide variety of variables
 Decentralised business ‐ potential for lack of goal congruence
 Lack of interaction between factories

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