Page 11 - MCS August Day 1 Suggested Solutions

SUGGESTED SOLUTIONS

OPPORTUNITIES

 Diversification into new products may open up new markets e.g. miniature cameras
 New product development e.g. increasing number of sensors; accessories
 Product refinement e.g. bridge cameras
 Expansion options – geographic expansion/acquisition/joint venture
 Exploit new technology – e.g. smaller mirrors in cameras; automate production processes
 Develop less expensive range of cameras
 Improvements in marketing
 Improvements in performance measurement
 Improvements in risk management
 Improvements in change management
 Improvements in decision making techniques
 Improvements in cost control e.g. direct sales outlets
 Rationalisation of structure
 Outsourcing non value added activities

THREATS

 Increasing competition e.g. Kira latest DSLR; Valumart F$25 camera
 Mobile technology
 Decline in worldwide revenue from cameras
 Diminishing sales of compact cameras
 Environmental pressures
 Ethical issue – e.g. extensive battery usage and disposal
 Political instability given global coverage
 Unpredictable future customer demand
 Supply chain issues
 Quality errors and effect on reputation and brand
 Increasing threat from future technological developments
 Economic risk – e.g. foreign exchange; fuel price fluctuation
 Social risk – e.g. change in consumer tastes
 Cultural threat via expansion plans
 Slow recovery of world economy

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