Page 91 - APM Integrated Workbook STUDENT S18-J19

The impact of information technology

Big Data

4.1 What is Big Data?

Big Data is a term for extremely large collections of data that may be
analysed to reveal patterns, trends and associations.

 The ability to harness these vast amounts of information could
transform an organisation’s performance management.

 However, many conventional methods of storing and processing
data will not work.

4.2 Processing Big Data

 The processing of Big Data is known as Big Data analytics. For example:

– Hadoop software allows the processing of large data sets by utilising large
data sets simultaneously.

– Google Analytics tracks many features of website traffic.

Illustrations and further practice

Now read Illustration 6 from Chapter 5 of the Study Text.

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