Page 92 - APM Integrated Workbook STUDENT S18-J19
P. 92
Chapter 5
4.3 Characteristics of Big Data
Financial and non-
financial, internal and
external, structured
and unstructured.
Variety
Data only useful if
Is the data Veracity Velocity turned into
accurate? information in real
time or quickly.
Volume
Organisations hold
huge volumes of data,
e.g. supermarkets via
loyalty cards.
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